J Adv Res
Introduction
Journal of Advertising Research, 63(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Navigating the Rapid Currents of Advertising: A Roadmap for Researchers
—Colin Campbell [] []
How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You the Tingles through Autonomous Sensory Meridian Response Cues
—Victoria Broadbridge, Federico Mangi籀, and Giandomenico Di Domenico [] []
Can We Turn ASMR Experiences into Advertising? College-Age Consumers Perceptions of ASMR Contents and Advertisements
—Susanna S. Lee and Huan Chen [] []
How Video Cover Images Influence Pre-Roll Advertisement Clicks: The Value of Emotional Faces in Driving Attention to the Advertisement
—Mingyue Zhang, Jiang Qian, and Jiaqi Cao [] []
Does Childhood Exposure to a Brand Improve Brand Name Recognition? Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience
—Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, and Rachel Kennedy [] []
How Does Retargeting Work for Different Gen Z Mobile Users? Customer Expectations and Evaluations of Retargeting via the Expectancy-Theory Lens
—Yllka Azemi and Wilson Ozuem [] []
If I Understand Why a Product Looks Weird, Will I Buy It? How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions
—Elizabeth A. Minton, Nathalie Spielmann, and Pierrick Gomez [] []