Cust Asset
Introduction
The Customer Asset. Understanding and Managing its Value
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
A book by Neil Bendle and Shane Wang
Introduction: What Is the Value of Your Customers?
The VARIED Tasks of the Customer Asset
The Customer Asset Approach
Who Is the Customer Asset Approach For?
Applying the Customer Asset
Communication ÂÜÀòÉç¹ÙÍøt the Customer Asset
Conclusion