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INTEREST CATEGORY: SECTORS, SUSTAINABILITY
POSTING TYPE: Revisits

Posted by: Kyung Hoon Kim

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Special Issue for International Journal of Advertising

Sustainability in Luxury and Fashion Brand Advertising

Guest Editors:

Kacy Kim, Bryant University
Harsha Gangadharbatla, University of Colorado Boulder
Yung Kyun Choi, Dongguk University
Sukki Yoon, Bryant University

Extended abstract submissions to the “Sustainability in Luxury and Fashion Brand Advertising” track at the 2024 Global Fashion Management Conference at Milan must be received by January 15, 2024.

Full Paper Submission Deadline: October 11, 2024

In recent times, the discourse surrounding sustainability has permeated the realm of luxury and fashion brand advertising. This shift reflects a broader societal move towards responsible consumption and production. As defined, “sustainability in fashion advertising” encompasses efforts to promote responsible consumer behavior and environmentally-friendly production practices through strategic advertising campaigns. This field is ripe for exploration, uniting expertise from the spheres of advertising, environmental studies, and fashion design.

This special issue seeks to ignite scholarly conversations on the interplay between sustainability and fashion advertising. It aims to be an avenue for interdisciplinary research analyzing the strategies, narratives, and effects of sustainable fashion advertising. As we navigate this theme, we aspire to feature research that not only critiques current approaches but also outlines a visionary path for fostering sustainability in fashion advertising.

Specifically, we are interested in featuring studies that integrate theory and practice, presenting new insights that may assist academics, industry stakeholders, and policymakers in developing a more sustainable approach to advertising in the fashion sector.

Topics

We invite contributions that explore diverse facets, including but not limited to:

• The evolution of sustainability narratives in fashion advertising.
• Innovative advertising strategies fostering sustainable consumption.
• The intersection of brand perception and sustainability in fashion advertising.
• The role of digital media and technology in amplifying sustainable fashion advertising efforts.
• Critical analyses of the ethical implications of sustainable fashion advertising.
• Assessments of the economic and societal reverberations of sustainable initiatives in fashion advertising.
• Experimental approaches examining consumer responses to sustainable fashion advertising.
• Surveys investigating consumer perceptions and attitudes towards sustainable practices in fashion advertising.
• Big data analyses to track and evaluate the reach and impact of sustainable fashion advertising campaigns.
• Comparative studies using surveys to analyze cultural differences in the reception of sustainable fashion advertising.
• Leveraging AI to personalize and optimize sustainable fashion advertising campaigns, enhancing consumer engagement and market trend prediction.
• Integrating AI with advanced technologies such as virtual and augmented reality to create immersive and interactive sustainable fashion advertising experiences.
• Analyzing the ethical considerations and potential of AI in enhancing transparency, fostering innovation, and facilitating consumer dialogues in the sustainable fashion advertising sector.

Submission and Review Process:

All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2024 Global Fashion Management Conference (GFMC) at Milan submission page:

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Please submit manuscripts as a PDF document in Times New Roman 12-point font. Extended abstract submissions should follow the 2024 GFMC submission guidelines

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Full manuscript submissions should have page numbers and be limited to 20 pages in length for the initial conference submission. References and citations should follow the International Journal of Advertising style. Please place all tables and figures at the end of the manuscript (following the references). The manuscript’s title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well.�� Manuscripts submitted to the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.

We welcome submissions from non-GFMC members but will give��special consideration��to manuscripts submitted to the track called��‘�ę��Sustainability in Luxury and Fashion Brand Advertising”��of the 2024 Global Fashion Management Conference at Milan. Please check the IJA website

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for the style.

For More Information:

1. Guest Editors:

Kacy Kim, Bryant University, kkim2@bryant.edu

Harsha Gangadharbatla, University of Colorado Boulder, harsha.gangadharbatla@colorado.edu

Yung Kyun Choi, Dongguk University, choiyung@dongguk.edu

Sukki Yoon, Bryant University, syoon@bryant.edu

2. 2024 Global Fashion Management Conference at Milan:

– University of Milan, Milan, Italy, July 11-14, 2024

3. International Journal of Advertising: