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Summer ÂÜÀòÉç¹ÙÍø 2024

Introduction

Calls for submissions on the marketing-entrepreneurship interface, Boston, 16-18 Aug 2024; Session deadline 15 Jan

INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: Revisits

Posted by: Susan Wei

Call for Submissions

Special Session at 2024 Summer ÂÜÀòÉç¹ÙÍø Conference

Announcing a call for submissions for a special session in the 2024 Summer ÂÜÀòÉç¹ÙÍø conference to be held on August 16-18 in Boston, MA. The deadline for submission for our special session is January 15th.

Your research can use any methodology and be on any topic in the marketing-entrepreneurship interface including but not limited to the following:

  • Artificial intelligence (AI), AI applications, and entrepreneurial marketing
  • Digital technologies, social media, and entrepreneurial marketing
  • Social entrepreneurship and entrepreneurial marketing
  • Innovation, technology, and entrepreneurial marketing
  • Entrepreneurial marketing from the views of multiple stakeholders
  • Entrepreneurial marketing and value creation and appropriation
  • Social costs and benefits of entrepreneurial marketing
  • Entrepreneurial marketing-driven processes in firms
  • Role of entrepreneurship and marketing in entrepreneurial marketing
  • Managerial and cross-functional implications of entrepreneurial marketing
  • Networks and entrepreneurial marketing
  • Role of entrepreneurial marketing in wider entrepreneurial ecosystems
  • Entrepreneurial marketing in non-profit organizations
  • Entrepreneurial marketing for new business, family business and small business

Your submission is expected to be an extended abstract (around 2~4 pages). We will put papers with a common theme and develop a proposal for the special session. Multiple submissions are welcome. You will be notified by mid-February whether your paper will be included in our special session proposal.

Please submit your proposal and any questions to Susan Wei at susanwei.yinghong@gmail.com

In addition, your submission means that you understand: 1) you or one of your co-authors will have funding to register and have the time to present the paper at the 2024 Summer ÂÜÀòÉç¹ÙÍø on August 16-18 in Boston, MA. 2) The papers in any special session will not be included in the ÂÜÀòÉç¹ÙÍø’s conference proceeding.

Guideline for Structured Abstract

Please use the following format for your structured abstract:

  • Abstract: around 300 words maximum
  • Background/Introduction: how previous research motivates the current research?
  • Research Objective: research question and hypotheses
  • Research Method: data collection method, measures, data analysis method
  • Research Results: key research findings
  • Conclusions: how this research makes new contributions to the literature and practice

2-4 single-spaced pages with Times New Roman or Calibri, 12 pt. font, 1-inch margins including all exhibits, references, and names/affiliations/complete contact information (such as an address, e-mail address, and phone) of each author.