Soc Mar Quart
Introduction
Social Marketing Quarterly, 29(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Input, Outcome, and Impact: A Program-Informed Model to Improve the Effectiveness of Corporate Social Marketing
—Alexander Campbell, Sameer Deshpande, Sunil Kumar, Sharyn Rundle-Thiele, and Tracey West [] []
Development and Piloting of the Enhanced Integrated Behavioral Model to Frame a Social Marketing Campaigns for Teens
—Emily A. Lilo, Judith McIntosh White, and David Weiss [] []
A Systematic Review of Social Marketing Interventions Promoting Occupational Health and Safety
—Carolyn Lagoe and Derek Newcomer [] []