J Promo Man
Introduction
Journal of Promotion Management, 30(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement |
—Imran Anwar Mir & Jari Salo [] []
Work Ethics in Saudi Arabia: The Critical Role of Women and Expatriates
—Abbas J. Ali, Lamya Al-Aali & Krish S. Krishnan [] []
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
—Omar Sharief & Tamer H. Elsharnouby [] []
Restrictively Framed Promotions Hurt Retailers: The Role of Promotion Induced Reactance
—Siddharth Bhatt, Srinivasan Swaminathan & Rajneesh Suri [] []
Young consumers’ Perceptions of AI-Powered in-Car Personalized Services in a Growing Market for Smart Cars
—Jastina Mathai [] []
Consumers’ Journey toward Brand Loyalty Using Social Media Brand Community Engagement: A Case of Fashion Brands
—Faiqa Kiran, Suleman Aziz Lodhi, Rizwan Sabbir & Ahsan Zubair [] []