J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 32(1)
POSTING TYPE: TOCs
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective |
—Ove Oklevik, Herbjørn Nysveen & Per E. Pedersen [] []
Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling
—Arthur W. Allaway, Heath McCullough, Kyoungmi (Kate) Kim & Gregory McAmis [] []
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
—Susan Myers, Sandipan Sen, Holly Syrdal & Parker Woodroof [] []
Examining the effects of Facebook’s personalized advertisements on brand love
—Trang P. Tran, Tiffany M. Blanchflower & Chien-Wei (Wilson) Lin [] []
How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment
—Diane R. Edmondson & Lucy M. Matthews [] []
Shoppers’ susceptibility to information overload: scale development and validation
—Gary L. Hunter, Steven A. Taylor & Pia Hildegard Kallen [] []
Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics
—Shaista Anayat & Gowhar Rasool [] []