J Mar Man
Introduction
Journal of Marketing Management, 39(17/18)
POSTING TYPE: TOCs
Academy of Marketing Conference – Reframing Marketing Priorities Marketing priorities, technology and the future
—Finola Kerrigan, Lisa O’Malley & Anne Marie Docherty [] []
Assessing authentically – learnings from marketing educators
—S. Montano, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy & N. Newman [] []
Reframing art online through collective meaning-making |
—Linh Dan Nguyen, Chloe Preece & Dirk Vom Lehn [] []
Community building in virtual participation charity sport events
—Kyle Bunds, Yihui (Elina) Tang & Joerg Koenigstorfer [] []
Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches |
—Mai Khanh Tran & Andrew Davies [] []
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis |
—Helen L. Bruce, Tara Rooney & Ewa Krolikowska [] []
Initiation, marketing and branding of smart city projects: a study of decision processes
—Rohini Vijaygopal, Roger Bennett & Sharmila Savani [] []
Honouring Michael J. Baker: A Marketing Legend. Michael the Mighty: Merry memories of marketing’s major-general
—Stephen Brown [] []
Masterful operant resources, masterful marketing competences, and the masterful marketing academic
—Shelby D. Hunt & Sreedhar Madhavaram [] []
Marketing, synthesis and interdisciplinarity: reading with M.J.B.
—Mark Tadajewski [] []