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Introduction

Journal of Marketing Management, 39(17/18)

POSTING TYPE: TOCs


Academy of Marketing Conference – Reframing Marketing Priorities Marketing priorities, technology and the future
Finola Kerrigan, Lisa O’Malley & Anne Marie Docherty [] []

Assessing authentically – learnings from marketing educators
S. Montano, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy & N. Newman [] []

Reframing art online through collective meaning-making |
Linh Dan Nguyen, Chloe Preece & Dirk Vom Lehn [] []

Community building in virtual participation charity sport events
Kyle Bunds, Yihui (Elina) Tang & Joerg Koenigstorfer [] []

Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches |
Mai Khanh Tran & Andrew Davies [] []

Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis |
Helen L. Bruce, Tara Rooney & Ewa Krolikowska [] []

Initiation, marketing and branding of smart city projects: a study of decision processes
Rohini Vijaygopal, Roger Bennett & Sharmila Savani [] []

Honouring Michael J. Baker: A Marketing Legend. Michael the Mighty: Merry memories of marketing’s major-general
Stephen Brown [] []

Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Shelby D. Hunt & Sreedhar Madhavaram [] []

Marketing, synthesis and interdisciplinarity: reading with M.J.B.
Mark Tadajewski [] []