Intl Mar Rev
Introduction
International Marketing Review, 40(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special issue: COVID-19: advancing international marketing theory and guiding practice
Guest editors: Michael Christofi, Olga Kvasova, Elias Hadjielias
Understanding firm survival in a global crisis
—Uday Salunkhe, Bharath Rajan, V. Kumar []
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
—Bodo B. Schlegelmilch, Kirti Sharma, Sambbhav Garg []
Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification
—Michela Matarazzo, Adamantios Diamantopoulos []
New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
—Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan []
Managing disruptive external forces in international marketing
—Insik Jeong, Ruey-Jer Bryan Jean, Daekwan Kim, Saeed Samiee []
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
—David A. Griffith, Goksel Yalcinkaya []
Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management
—Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Svetla Marinova, Paul Christodoulides []
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
—Meletios I. Niros, Angelica Niros, Yannis Pollalis, Qing Shan Ding []
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
—Huda Khan []
Global retailers’ CSR initiatives during COVID-19 crisis: a cross-cultural examination
—Wasim Ahmad, Enrico Battisti, Naeem Akhtar, Muhammad Ishfaq Ahmad, Ramiz Ur Rehman [Google Scholar]
CSR communication and international marketing: Insights from the COVID-19 pandemic
—Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri, Maria Hadjielia Drotarova []
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
—Denitsa Dineva, Jan Breitsohl, Holger Roschk, Masoumeh Hosseinpour []
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
—Pilar Talón-Ballestero, Lydia González-Serrano, M. Dolores Flecha-Barrio, Alicia Orea-Giner []
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies
—Nadia Zahoor, Yong Kyu Lew []
Homefluencers’ endorsement of millennial consumers’ purchase intention in new normal
—Mollika Ghosh, ABM Shahidul Islam [Google Scholar]
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
—Lee Heng Wei, Ong Chuan Huat, Ramayah Thurasamy []
When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic
—Saeedeh Rezaee Vessal, Judith Partouche, Insaf Khelladi, Sylvaine Castellano, Mehmet Orhan, Rossella Sorio []
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
—Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou, Demetris Vrontis []