Intl Mar Rev
Introduction
International Marketing Review, 40(6)
POSTING TYPE: TOCs
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective
—C. Min Han, Hyojin Nam, Danielle Swanepoel []
The influence of self-construal on consumer responses to sizing discrepancy
—Hyeyoon Jung, Peter Magnusson, Yi Peng []
Political ties in emerging markets: a systematic review and research agenda
—Ahmed Adel Tantawy, Joseph Amankwah-Amoah, Pushyarag Puthusserry []
A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
—Arifin Angriawan, Ramendra Thakur, David Baker []
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective
—Mojtaba Barari, Mitchell Ross, Sara Thaichon, Jiraporn Surachartkumtonkun []
Understanding consumers’ upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
—Shaofeng Yuan, Jinping Li, Ying Gao [Google Scholar]
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
—Jiaye Ge, Myung-Soo Jo, Emine Sarigollu []
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness
—Debashree Roy Bhattacharjee, Abhisek Kuanr, Neeru Malhotra, Debasis Pradhan, Tapas Ranjan Moharana []
Negative and positive contamination in secondhand fashion consumption: does culture matter?
—Naeun Lauren Kim, Byoungho Ellie Jin, Terry Haekyung Kim []