Int Mar Rev
Introduction
International Marketing Review, 40(7)
POSTING TYPE: TOCs
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
—Carlos Diaz Ruiz, Angela Gracia B. Cruz []
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms
—Man Yang, Tanja Lepp瓣aho []
Buy local campaigns in times of crisis: insights from reactance theory
—Michela Matarazzo, Adamantios Diamantopoulos, Andreas Raff []