Yale InsightsOn Conference 2024
Introduction
New Haven, CT, 9-10 May 2024; Deadline 1 Feb
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Calls: Conferences
Posted by: Nathan Novemsky
Yale InsightsOn Conference 2024
May 9 – 10, 2024 | New Haven CT
Presented by the Yale Center for Customer Insights
The Yale Center for Customer Insights will hold its Yale InsightsOn Conference on May 9-10, 2024 at the Yale School of Management in New Haven, Connecticut.
Abstracts are invited on research pertaining to:
- Customer experience
- Data driven personalization
- Branding
- Customer analytics
- Behavioral economics
- AI and Machine-Learning
- Data and trust
One presenter’s registration fee, travel, (up to $750) and two nights of hotel expenses will be covered by Yale University.
Academic presentations will take place on Friday, May 10. In addition to academic speakers, the program will include leading practitioners in marketing, insights, innovation, and design across various industries.
The conference will begin with a reception on Wednesday evening, May 8, and will end midday on Friday, May 10, 2024.
SUBMISSION REQUIREMENTS
- All empirical papers (behavioral, quantitative, and managerial) are encouraged for all tracks.
- Submitted abstracts should be one to two pages in length, and double-spaced in .pdf format, with your last name as the title of the document. In the body of your email, please include the title of the paper, names, affiliations, and email addresses of each author.
- Due to the volume of submissions, we cannot accept papers presented by doctoral students.
- Please specify who will be presenting at the conference.
Abstracts (in .pdf format) should be sent to ycci@som.yale.edu by February 1, 2024.
REVIEW COMMITTEE
Kosuke Uetake, Jiwoong Shin, Deb Small, and Nathan Novemsky (Yale School of Management)