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ISBM 2024

Introduction

Institute for the Study of Business Markets Biennial Conference, State College, PA, 4-6 Jun 2024; Deadline 1 Feb

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Calls: Conferences

Posted by: Lori Nicolini

Call for Papers and Special Session Proposals

Institute for the Study of Business Markets Academic Conference June 4-6, 2024

The Institute for the Study of Business Markets will be holding its 2024 biennial Academic Conference in State College, PA on June 4 6, 2024. The venue will be The Pennsylvania State University (Penn State), Smeal College of Business, State College, PA.

This years conference will kickoff Tuesday evening, June 4th at 5:00PM with a special ISBM 40th Anniversary Celebration. We will then begin Wednesday morning, June 5th with joint Academic and Members sessions in the morning followed by concurrent sessions Wednesday afternoon and all-day Thursday. We will conclude Thursday, June 6 with a cocktail reception. (Note: The ISBM PhD Camp will be held all day, Tue, June 4.)

The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the worlds leading B2B researchers.

We are interested in papers and special sessions which focus on important and emerging topics related to B2B Marketing. Some examples of important and emerging topics include the six priority domains identified in the 2021 ISBM B2B Trends Study

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which revolve around Agile, Remote, Digital, Sustainability, Value, and Governance.

We are certainly open to receiving submissions which address other important and emerging B2B Marketing topics. Now that we find ourselves at the 40-year juncture, we invite attendees to look forward and focus on key challenges for the coming years.

Finally, since this year the ISBM will be holding its Corporate Members Meeting at the same time and place as the academic conference, we expect many marketing executives to join the sessions. Therefore, we are especially excited to receive submissions, and special session proposals, which have a significant connection to B2B practice.

Conference details are forthcoming, and will be added to our website when available

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We invite you to submit an abstract and/or special session for the conference before the due date of February 1, 2024.

Special Session: If you are considering putting together a special session on one of these topics (or another your feel is important), please include the following information:

  1. Special Session Name & Topic
  2. Name of Chair
  3. Presenters & Paper Titles (3-4) or Panelists (3-4)
  4. If there is more than one author on a paper, please indicate which author is planning to present.

General Submission Guidelines:

  1. Abstracts should be approximately 250-500 words double-spaced (about a 翻 page typed).
  2. Correspondence will be directed to submitting author, unless directed otherwise.
  3. Corresponding author will receive notice of acceptance by February 15, 2024.
  4. If there are multiple authors, please indicate which author is presenting the paper in the submission. Note: Authors can be part of multiple submissions as co-authors, but can only be the presenter on one submission.
  5. After acceptance, your presentation will not be considered confirmed and will not be placed on the schedule until at least the presenting author has registered to attend the conference.

Please email your special session proposals and abstracts to Lori Nicolini, Conference Administrator (LNicolini@psu.edu) with a copy to Andrew Petersen, Conference Chair (jap57@psu.edu).

We hope you will be able to attend the conference. If you have any questions, please do not hesitate to contact us.