Service Dominant Logic
Introduction
The Marketing of Service-Dominant Logic: A Rhetorical Approach, Book by Christopher Miles
Marketing of Service-Dominant Logic: A Rhetorical Approach, Book by Christopher Miles
Chapter 1. S-D Logic as Persuasive Discourse
Chapter 2. Rhetorical Analysis and Marketing Texts
Chapter 3. Rhetoric and the Agonistic Moment of S-D Logic
Chapter 4. The Rhetorical Evolution of S-D Logic
Chapter 5. A Rhetorical Analysis of sdlogic.net
Chapter 6. The Rhetoric of Emerging Systems