J Services Mar
Introduction
Journal of Services Marketing, 37(10)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
—Virginie Lavoye, Jenni Sipilä, Joel Mero, Anssi Tarkiainen []
How strategic design abilities address unmet value in service engagement strategies
—Nijs Bouman, Lianne Simonse []
Customer engagement behaviors on physical and virtual engagement platforms
—Erik Winell, Jonas Nilsson, Erik Lundberg []