J Mar Comm
Introduction
Journal of Marketing Communications, 29(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
—Philip J. Kitchen []
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries |
—Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen [] []
An empirical investigation into the effectiveness of cost transparency: Evidence from apparel brands
—Xiao Tong & Jin Su [] []
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon
—Rana Bou Saada, Imad Bou-Hamad & Dunia Harajli [] []
Less harmful ≠safe: Effects of cigarette graphic health warnings on E-cigarette evaluations
—Kamal Ahmmad & Elizabeth Howlett [] []
Sharing healthy lifestyle information on social media during the COVID-19 pandemic: a moderated mediation model
—Balamoorthy S & Bibhas Chandra [] []
Winning BOP consumers’ vote using effective political marketing communications within their social networks
—Subhojit Sengupta, Srabanti Mukherjee, Biplab Dattab & Abhinav Srivastava [] []