Euro J Mar
Introduction
European Journal of Marketing, 57(13)
POSTING TYPE: TOCs
A time for heroes? Conceptualization, development and validation of the brand hero scale
—Yu-Ting Lin, Thomas Foscht, Andreas Benedikt Eisingerich []
The effects of innovation types and customer participation on organizational performance in complex services
—Peter Samuelsson []
The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks
—Christopher Amaral, Ceren Kolsarici, Mikhail Nediak []
Layers of love – exploring the interactive layers of brand love in the social media setting
—Kaisa Aro, Kati Suomi, Richard Gyrd-Jones []
A typology of user misbehaviours in the sharing economy context
—Maja Golf-Papez, Barbara Culiberg []