Res Applications Mar
Introduction
Recherche et Applications en Marketing, 38(4)
POSTING TYPE: TOCs
The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers’ perceived popularity
—Juliette Passebois Ducros, Florence Euzéby, and Sarah Machat [] []
Variety and variation in lived worlds: Defining and exploring a new marketing research agenda based on an ethnography of complementary and alternative medicine consumption
—Philippe Robert-Demontrond [] []
Consumer brand engagement: Socio-cultural perspective and research avenues
—Monica C Scarano, Fatima Regany, and Nil Özçaglar-Toulouse [] []
How the name-letter effect influences peer choice in the P2P economy
—Camille Lacan [] []
Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?
—Daniel Maar, Hajer Kefi, and Mehmet A. Orhan [] []