Mar ZFP
Introduction
Marketing ZFP, 45(4)
POSTING TYPE: TOCs
Measuring Product Commoditization: Scale Development
—Udo Wagner, Fernanda Sepúlveda Simon, and Margit Enke [] []
Effects of Live Streaming Commerce on Returns and Measures for Return Avoidance from a Customer’s Perspective
—Alexandra Rese and Yongting Pan [] []
Let’s Dance a Little Bit: Preliminary Considerations about Effects of Dance in Advertising Videos
—Nadine Brauckmann and Heribert Gierl [] []