蹤獲扦夥厙

JM News, November 2023

Introduction

Journal of Marketing in the News, more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Posted by: Shrihari (Hari) Sridhar

Journal of Marketing News, November 2023

Marketing Impact with Research-Driven Apps: Deadline Approaching

The deadline for JMs special issue on Marketing Impact with Research-Driven Apps is January 5, 2024.

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Update on Transparency: JM Dataverse

In the spirit of consistent and gradual progress on data transparency, we are excited to announce the , which is a repository created to support Journal of Marketings .泭On each round of invited revisions, authors will submit a replication packet to . The replication packet should contain the data, programs, and any other details sufficient to permit replication of all analyses reported or referred to in the paper.泭Access to these materials will be maintained indefinitely but will not be made public unless the authors elect to make them public. You might have noticed a recent update from Journal of Marketing Research on their JMR Dataverse. It is our aim to work collaboratively with JMR through every step of the way, to maximize learning opportunities, create synergy, and make it a homogenous experience for authors who submit their work to both 蹤獲扦夥厙 journals. As always, thank you for your unwavering commitment to the Journal of Marketing, as we take one, small, committed step at a time.泭

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JM in the News

The Conversation, (based on by Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla)

Harvard Business Review, (based on by Sudha Mani, Vivek Astvansh, and Kersi D. Antia)

The New Yorker, (mentions by Nina Diamond, John F. Sherry, Jr., Albert M. Mu簽iz, Jr., Mary Ann McGrath, Robert V. Kozinets, and Stefania Borghini)

Forbes, (cites by Dana L. Alden, Wayne D. Hoyer, and Chol Lee)

Recently Accepted Papers Forthcoming in the泭Journal of Marketing: for a full list


Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, Andreas Lanz


Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Robert J. Meyer


Alicia Kulczynski, Margurite Hook


Xian Gu, Xiaoxi Zhang, P. K. Kannan


Martin P. Fritze, Franziska V繹lckner, Valentyna Melnyk


Reece George, Steven DAlessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, Deirdre Tedmanson


Jason Bell, Sanghak Lee, Thomas S. Gruca


Giovanni Luca Cascio Rizzo, Francisco Javier Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, Michele Costabile


Xinyue Zhou, Xiao Yan, Yuwei Jiang
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