Intl Mar Rev
Introduction
International Marketing Review, 40(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special issue: International challenges, entry modes and product-adaptation processes
Guest editors: Yipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary L. Cooper, Demetris Vrontis
Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective
—Yipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary Cooper, Demetris Vrontis []
Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions
—Arpita Agnihotri, Saurabh Bhattacharya, Natalia Yannopoulou, Alkis Thrassou []
Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs
—Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis []
Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets
—Huda Khan, Ahmad Arslan, Lauri Haapanen, Peter Rodgers, Shlomo Yedidia Tarba []
Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets
—Aoran Hong, Xia Li, Yonggui Wang, Mengting Shi []
Supply chains and ecosystems for servitization: a systematic review and future research agenda
—Philip Davies, Yipeng Liu, Maggie Cooper, Yijun Xing []
International servitization of SMEs in emerging markets: antecedents and boundary conditions
—Nadia Zahoor, Michael Christofi, Arinze Christian Nwoba []
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
—Waleed Shleha, Yancy Vaillant, Jonathan Calleja-Blanco []
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
—Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah, Vijay Pereira, Kirti Sharma, Hussain Gulzar Rammal, Elisa Arrigo []
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
—Allam K. Abu Farha, Osama Sam Al-Kwifi, Georgia Sakka, Phuong V. Nguyen, Zafar U. Ahmed []
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective
—Domitilla Magni, Armando Papa, Veronica Scuotto, Manlio Del Giudice []