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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Editorial

New frontiers in forecasting, predicting, and explaining: an introduction to the special issue
—Michael A. Levin, John T. Gironda []

Modeling and explaining the growth patterns over time of country-specific website clickstream metrics
—Jared M. Hansen, Paul Wilson []

Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research
—John F. Riggs, Dena Hale, Scott Widmier, Sonya Tidwell-Riggs []

A novel approach to predicting customer lifetime value in B2B SaaS companies
—Stephan Curiskis, Xiaojing Dong, Fan Jiang, Mark Scarr []

Using quality control checks to overcome pitfalls in the collection of primary data via online platforms
—Sam Fullerton, Tammy McCullough []

Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes
—Caroline Glackin, Murat Adivar []

Using Google Trends to predict and forecast avocado sales
—Di Wu, Zhenning Xu, Seung Bach []

Cryptocurrency price and volatility predictions with machine learning
—Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas, Khem Poudel []

Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis
—Shimi Naurin Ahmad, Michel Laroche []

How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
—Joni Salminen, Mekhail Mustak, Muhammad Sufyan, Bernard J. Jansen []

ChatGPT and marketing: Analyzing public discourse in early Twitter posts
—Wenkai Zhou, Chi Zhang, Linwan Wu, Meghana Shashidhar []

How to reduce termination on freemium platforms—literature review and empirical analysis
—Philipp Brüggemann, Nina Lehmann-Zschunke []

Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness
—Bruno F. Abrantes, Rana Basit Ali []

Increasing the robustness of uplift modeling using additional splits and diversified leaf select
—Frank Oechsle []

Improving customer segmentation via classification of key accounts as outliers
—Jan Michael Spoor []

Discovering synergies and conflicts in online and offline in-store engagement
—Syagnik Banerjee, Fareena Sultan, Charles F. Hofacker []

Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach
—Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez, Juan Carlos Correa Morales []

Perception carryover in cross-buying: the role of interpurchase time and product locus
—Jihoon Cho, Swinder Janda []

Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market
—Roozbeh Irani-Kermani, Edward C. Jaenicke, Ardalan Mirshani []

Selection versus scale: Loyalty indices for brand management
—Takumi Kato, Nobu Takenaka, Rie Ito, Kazuki Nishiguchi []

Software Review

Performing web analytics with Google Analytics 4: a platform review
—Mike McGuirk []