J Mar
Introduction
Journal of Marketing, 88(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Editorial
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
—Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier [] []
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
—Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, and Tom Baker [] []
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas
—J. Jason Bell, Sanghak Lee, and Thomas S. Gruca [] []
Hospital Portfolio Strategy and Patient Choice
—Sarang Sunder and Sriram Thirumalai [] []
User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp
—Yiwei Chen and Stephanie Lee [] []
The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
—Tae Jung Yoon and TI Tongil Kim [] []
Scientific Evidence Production and Specialty Drug Diffusion
—Demetrios Vakratsas and Wei-Lin Wang [] []
On the Path to Decolonizing Health Care Services: The Role of Marketing
—Reece George, Steven D’Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle M. Evans, Gaurangi Laud, and Deirdre Tedmanson [] []
Does Bad Medical News Reduce Preferences for Generic Drugs?
—Manuel Hermosilla and Andrew T. Ching [] []