Euro J Mar
Introduction
European Journal of Marketing, 57(11)
POSTING TYPE: TOCs
Symbiotic association of resources and market-facing capabilities in supply chains as determinants of performance: a resource orchestration perspective
—Karthik N.S. Iyer, Prashant Srivastava, Mahesh Srinivasan []
Decolonising marketing: five fundamental decisions for customer engagement
—Wilhelmina Johanna Greeff []
Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness
—Ho-Taek Yi, Minkyung Lee, Fortune Edem Amenuvor []
The effect of cultural differences on the relationship between contract governance and opportunism
—Tao Wang, Linhao Han, Zhilin Yang, Yu Jia []
Consumer anticipation as a performative experience
—Tunyaporn Vichiengior, Claire-Lise Ackermann, Adrian Palmer []