Euro J Mar
Introduction
European Journal of Marketing, 57(12)
POSTING TYPE: TOCs
The impact of emotional labor strategy order effects on customer satisfaction within service episodes
—Markus Groth, Mahsa Esmaeilikia []
The Tango of pride and envy: does others’ envy lead to the feeling of pride?
—Billy Sung, Felix Septianto, Michelle Stankovic, Chien Duong []
No worries, eBay: displaying sales level information does not increase consumer price sensitivity
—Yongfu He, Harmen Oppewal, Yuho Chung, Ling Peng []
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
—Jean-François Toti, Andrea Milena Sánchez Romero []
Consumers’ attributions in performance- and values-related brand crises
—Liangyan Wang, Eugene Y. Chan, Ali Gohary []