Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 35(12)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention
—Liang Xiang, Hyun Jung Park []
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables
—Bijeta Shaw, Sanjit K. Roy, Ankit Kesharwani, Sebastiaan van Doorn, Arnold Japutra []
Metaverse in marketing and logistics: the state of the art and the path forward
—Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Nripendra P. Rana, Teck Ming Tan []
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
—Asif Ali Safeer, Thanh Tiep Le []
The dark side of mobile apps: when and how technical security matters for in-app purchases?
—Yulong (David) Liu, Henry F. L. Chung, Zuopeng (Justin) Zhang, Mian Wu []
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality
—Chun-Ming Chang, Chiahui Yen, Szu-Yu Chou, Wen-Wan Lo []
Effect of green advertising attitude on collectivist consumer behavior: an integrative approach
—Joseph Lok-Man Lee, Vanessa Liu, Calvin Cheng []
Understanding young Chinese consumers’ preferences for foreign clothing brands: a behavioural approach
—Daniel Esteban May, Sara Arancibia, Calvin Wang, Nigel Hill, Karl Behrendt [Google Scholar]
Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example
—Yi Zhang, Dongxin Zhang []
How streamer channels influence luxury brand sales in live streaming commerce: an empirical study
—Guoxin Li, Peiwen Tang, Jiao Feng []
The UAM service network: multi-objective and multi-period design for UAM airports
—Jeongjoon Boo, Seung Yeob Lee, Byung Duk Song []
Influence of robots service quality on customers’ acceptance in restaurants
—Tejas R. Shah, Pradeep Kautish, Khalid Mehmood [Google Scholar]
Research on the influence of online fitness user engagement on value co-creation behavior
—Gaofu Liu, Haonan Yang, Jing Nie []
The relationship among relationship-selling, celebrity attachment and customer engagement
—Ching-Wen Yeh []