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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Conferences

Posted by: Francisco J. Martínez-López

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Conference Title: 2024 Digital Marketing & eCommerce Conference

Conference Dates and Venue: June 26^th-28th, 2024, Barcelona, Spain.

Deadline for paper submission: December 31st, 2023

Conference Chairs: Francisco J. Martínez-López (University of Granada, Spain), and Luis F. Martinez (Nova School of Business and Economics, Universidade Nova de Lisboa, Portugal)

Conference days (Three days): One full day dedicated to managerial talks, by managers from companies like Nestlé, FC Barcelona, Interflora or Bacardi, among others. Two full days dedicated to academic papers.

Fees: This is a hybrid conference, conventional and online. Fees for online and conventional participation are provided. Also, participants can register for the full conference (3 days) or just for the managerial talks (1 day). More info .

Conference Publication: 1) Conference papers will be published as a conference proceedings book entitled “Digital Marketing & eCommerce Conference, Fifth International Conference, 2024” by the prestigious publisher Springer. Conference papers will also be accessible online through Springer’s online platform, for quick and effective dissemination of the conference participant’s research work. 2) A selection of the best papers presented at the conference will be invited to prepare extended, full paper versions to eventually appear, after a successful review process, in a special issue to be published in the Journal of Marketing Analytics (Palgrave Macmillan) and co-edited by Philipp Brüggemann, Luis F. Martinez and Francisco J. Martínez-López. 3) Moreover, a related special issue on «Digital Nudging in E-Commerce Empowering Behavioral Science with Data Science» will also appear in the Electronic Commerce Research and Applications (Elsevier), co-edited by Luis F. Martinez, Philipp Brüggemann, and Francisco J. Martínez-López. Contrary to the JMA special issue, this ECRA call is totally open to external submissions and has no official partnership with DMeC. More information is available at the ECRA website.

Call for Papers:

Conference’s main topic: How Digitalization and Sustainability Affect Consumers, Firms, and Policymakers.

Digital marketing and electronic commerce are constantly evolving, driven by ongoing digitization. Furthermore, environmental developments, such as consequences due to climate change, crises, and wars, are massively influencing economies worldwide. As a result, there is an increasing relevance for analyzing both digitalization and sustainability. Numerous research papers related to digitization and have been published in recent years. These publications focus on examining specific perspectives, sometimes overlooking the interplay between different stakeholders, such as consumers, firms, and policymakers. However, precisely this interplay is enormously essential for mastering the tremendous upcoming challenges of our society. If firms know how to respond appropriately to changing consumer demand and policymakers create the conditions for a sustainable society, for example by integrating more climate-friendliness into economic thinking, society can benefit substantially in the future from the ongoing developments in e-commerce and digital marketing. Given this increasing relevance and the lack of relevant research, this special issue aims to encourage researchers to focus their analytical research on the future of e-commerce and digital marketing, with an emphasis on consumers, firms, or policymakers.

The 2024 DMeC Conference is devoted to the digitalized and sustainable future of our society in order to positively influence the future of digital marketing and electronic commerce for consumers, firms, or policymakers. Given the many different ways of addressing this special issue topic, we strongly welcome interdisciplinary research.

Contributions can focus on the following topics from the non-exhaustive list:

• Analytical approaches to better match economic and sustainable goals
• Marketing analytics considering digitization and sustainability in electronic commerce and digital marketing
• Sustainable technology analytics in electronic commerce and digital marketing
• Change for consumers, firms, or policymakers through the increasing need for sustainability in electronic commerce and digital marketing analytics
• Natural language processing systems in the future of sustainable electronic commerce
• Inclusion of sustainability in profit-driven economies
• Analysis of the interplay of sustainability and economic efficiency
• Sustainability in VR, AR, and the metaverse
• Sustainable development goals (SDG) in electronic commerce and digital marketing
• Digitalization and sustainability in tourism marketing
• Regulation in virtual reality
• Challenges in digital marketing and electronic commerce through mixing fiction and reality for consumers, firms, or policymakers
• Opportunities and threats for digital marketing through AI for consumers, firms, or policymakers
• Trust in digital marketing in times of generative AI for consumers, firms, or policymakers

In keeping with its established objectives, the conference welcomes papers on topics related to the above, but also to any digital marketing and e-commerce issues.

In order to submit a paper to the 2024 DMeC conference, submitting authors should directly send an email to dmarketing.ecommerce@gmail.com Please, use the following text for your email’s subject: Paper submission_DMeC 2024.

All papers must be formatted according to the conference’s format guidelines. More info .

Important Dates:

• Submission date: December 31st 2023
• Notification date: February 5th 2024
• Paper camera-ready: March 1st 2024
• Springer book: At least one of the co-authors must register by March 5th, 2024.
• Conference Dates: June 29th-30th 2022

For further information and updates, please check the conference’s website:

We really look forward to meeting you all in Barcelona and having a great time, sharing ideas and experiences in an amiable gathering. Alternatively, if you preferred not to travel for any reason, you could also join us online, with a reduced fee!