The JM Dataverse
Introduction
In the spirit of consistent and gradual progress on data transparency, the Journal of Marketing announces the JM Dataverse
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Posted by: Michelle Kritselis
Dear JM Community,
Hope you are doing well.
In the spirit of consistent and gradual progress on data transparency, we are excited to announce the , which is a repository created to support Journal of Marketing’s Transparency Policy.
On each round of invited revisions, authors will submit a replication packet to . The replication packet should contain the data, programs, and any other details sufficient to permit replication of all analyses reported or referred to in the paper. Access to these materials will be maintained indefinitely but will not be made public unless the authors elect to make them public.
You might have noticed a recent update from Journal of Marketing Research on their JMR Dataverse. It is our aim to work collaboratively with JMR through every step of the way, to maximize learning opportunities, create synergy, and make it a homogenous experience for authors who submit their work to both ÂÜÀòÉç¹ÙÍø journals.
As always, thank you for your unwavering commitment to the Journal of Marketing, as we take one, small, committed step at a time.
With gratefulness,
Hari Sridhar
Cait Lamberton
Detelina Marinova
Vanitha Swaminathan