JAR Podcast
Introduction
Two podcasts with what would appear to be risqu矇 titles from the Journal of Advertising Research
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News
Posted by: Nanette Burns
Journal of Advertising Research News
JAR Launches Podcast Series
Get ready for some serious fun with JAR‘s new Inside the Research podcast. In each episode, Editor-in-Chief Colin Campbell goes backstage with JAR authors for an inside look into their work, what drove it and whats next in their field:
- Episode 1: “Hey Fatso! Do Ads that Mock Customers Really Work?” features Ben Lowe and Eddie Luo (both at University of Kent) diving into their work on an emerging ad format in Asia that uses condescension to attract customers’ attention.
- Episode 2: In “Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?” authors Ross Johnson (North Texas University) and Farnoosh Khodakarami (San Diego State University) unpack their investigation of brand safety risks in programmatic advertising.
The podcast is available on most channels. If you don’t see your preferred channel, it’s likely still being listed, but feel free to let us know by emailing nanette@thearf.org.