J Mar Man
Introduction
Journal of Marketing Management, 39(15/16)
POSTING TYPE: TOCs
Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression
—Marie Yeh, Kristen L. Walker, Kimberly V. Legocki & Meike Eilert [] []
What drives consumer perceptions and adoption of cannabidiol (CBD) products?
—Laee Choi & Jiyoung Hwang [] []
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective |
—Clarice Yi Huston, Angela Gracia B. Cruz & Eloise Zoppos [] []
The empty body: exploring the destabilised brand of a racialised space |
—Sofia Ulver & Sayaka Osanami Törngren [] []
Consumer wisdom and well-being investigated via intergenerational interactions
—Delphine Godefroit-Winkel, Marie Schill & Margaret K. Hogg [] []
Possible versus desired diets: food legislation as additional stress for low-income mothers
—Raquel Donskoy & Flavia Cardoso [] []
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants
—Adriana Schneider Dallolio, Maria Carolina Zanette & Eliane Pereira Zamith Brito [] []
Philanthropy scandals and regular donations: the role of email marketing communications
—Ana Minguez & F. Javier Sese [] []
Use big data to leverage customer need diversity for radical innovation
—Tereza Dean, Haisu Zhang & Yazhen Xiao [] []
Conveying brand authenticity through television advertising in a transmedia world
—Françoise Simon & Anne Bontour [] []