J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 15(3)
POSTING TYPE: TOCs
Special issue: Marketing of Medical and Health-Related Products
Guest editors: Jayne Krisjanous, Richard Hawkins
Guest editorial: Introduction to special issue on Marketing of medical and health-related products
—Jayne Krisjanous, Richard Hawkins []
Catering to the experts: food marketing and health professionals in the early 20th century
—Rachel Greenfield []
Welcome to pure food city: tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
—Lauren Alex O淡agan []
Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary
—Jure Stojan []