J Con Res
Introduction
Journal of Consumer Research, 50(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
EDITOR’S CHOICE
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste
—Arjen van Lin, Aylin Aydinli, Marco Bertini, Erica van Herpen, Julia von Schuckmann []
EDITOR’S CHOICE
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
—Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra []
EDITOR’S CHOICE
Common Cents: Bank Account Structure and Couples’ Relationship Dynamics
—Jenny G Olson, Scott I Rick, Deborah A Small, Eli J Finkel []
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior
—Lan Xu, Shuangshuang Zhao, June Cotte, Nan Cui []
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
—Anouk S Bergner, Christian Hildebrand, Gerald Häubl []
Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions
—Alicia M Johnson, Daniel Villanova, Ronn J Smith []
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices
—Minkwang Jang, Oleg Urminsky []
How Sensory Language Shapes Influencer’s Impact
—Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis, Rumen Pozharliev []
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
—Laura M Rosenberg, Henri A Weijo, Iina Kerkelä []
Understanding and Improving Consumer Reactions to Service Bots
—Noah Castelo, Johannes Boegershausen, Christian Hildebrand, Alexander P Henkel []