J Con Mar
Introduction
Journal of Consumer Marketing, 40(7)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Buyer-seller negotiation in consumer markets: an intention congruence approach
—Omar Shehryar []
The role of implicit theories in consumer intertemporal preference
—Miyuri Shirai []
Exploring the role of innovation attributes on mobile payment adoption
—Denni Arli, Marat Bakpayev []
Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers: a parallel mediation approach
—Jaspreet Kaur, Sangeeta Gupta, Lata Bajpai Singh []
Market segmentation based on customer experience dimensions extracted from online reviews using data mining
—Shweta Pandey, Neeraj Pandey, Deepak Chawla []
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label
—Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel ngel Z繳簽iga, Ivonne M. Torres []
Understanding impulse buying: a two-faceted tale
—Cherouk Amr Yassin, Ana Maria Soares []
Exploring the psychological characteristics of style and fashion clothing orientations
—Kristian Steensen Nielsen, Tina Joanes, Dave Webb, Shipra Gupta, Wencke Gwozdz []
CSR-authenticity and conciliation after service failure: the role of apology and compensation
—Gizem Atav, Subimal Chatterjee, Basak Kuru []
Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty
—Corliss Thornton, Lenita Davis, Bruce Weinberg []
I dont like it but I use it: how online physician reviews affect readers trust
—Shabnam Azimi, Sina Ansari []
The bright and dark sides of online customer engagement on brand love
—Noel Yee Man Siu, Tracy Junfeng Zhang, Raissa Sui-Ping Yeung []
Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships
—Nancy H. Brinson, Laura L. Lemon, Coral Bender, Annika Fetzer Graham []
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
—Elmira Shahriari, Hamid Abbassi, Ivonne M. Torres, Miguel ngel Z繳簽iga, Nourah Alfayez []
How electronic word of mouth (eWOM) shapes consumer social media shopping
—Brittany Beck, Melanie Moore Koskie, William Locander []