J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 51(6)
POSTING TYPE: TOCs
Scarcity: Consumer, Firm, and Societal Dimensions and Perspectives
Editorial
The ubiquity of scarcity
—Russell W. Belk, Gopal Das, Shailendra Pratap Jain []
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
—Caroline Roux, Kelly Goldsmith, Christopher Cannon []
On the strategic use of product scarcity in marketing
—Rebecca W. Hamilton, A. R. Shaheen Hosany []
The effect of financial scarcity on discretionary spending, borrowing, and investing
—Gülen Sarial Abi, Aulona Ulqinaku, Giampaolo Viglia, Gopal Das []
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
—Freeman Wu, Martin Reimann, Gratiana Pol, C. Whan Park []
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms
—Malika Malika, Durairaj Maheswaran []
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
—Laura Henkel, Waldemar Toporowski []
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
—Oanh Dinh Yen Nguyen, Tania Bucic, Liem Viet Ngo, Harmen Oppewal []
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market
—Masakazu Ishihara, Minjung Kwon, Makoto Mizuno []
Family responses to resource scarcity
—A. R. Shaheen Hosany, Rebecca W. Hamilton []