Intl J Res Mar
Introduction
International Journal of Research in Marketing, 40(4)
POSTING TYPE: TOCs
Using different advertising humor appeals to generate firm-level warmth and competence impressions
—Chi Hoang, Klemens Knöferle, Luk Warlop []
Image features and demand in the sharing economy: A study of Airbnb
—Jiaxiu He, Bingqing Li, Xin (Shane) Wang []
DEPART: Decomposing prices using atheoretical regression trees
—Huidi Lu, Ralf van der Lans, Kristiaan Helsen, Dinesh K. Gauri []
The managerial relevance of marketing science: Properties and genesis
—Nico Schauerte, Maren Becker, Monika Imschloss, Julian R.K. Wichmann, Werner J. Reinartz []
One-of-a-kind products: Leveraging strict uniqueness in mass customization
—Franziska Krause, Jonas Görgen, Emanuel de Bellis, Nikolaus Franke, Pia Burghartz, Ilse-Maria Klanner, Gerald Häubl []
Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations
—Xueni (Shirley) Li, Sara Kim, Kimmy Wa Chan, Ann L. McGill []
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence
—Gopal Das, Patrick van Esch, Shailendra Pratap Jain, Yuanyuan (Gina) Cui []
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal
—Sarit Moldovan, Meyrav Shoham, Yael Steinhart []
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data
—Eunhee Emily Ko, Douglas Bowman []
Customer success management, customer health, and retention in B2B industries
—Bryan Hochstein, Clay M. Voorhees, Alexander B. Pratt, Deva Rangarajan, Duane M. Nagel, Vijay Mehrotra []