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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

Sonic branding as a promotional tool: a concept whose time has come and a call for research
—Charles R. Taylor [] []

Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads
—João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi [] []

‘It’s my virtual space’: the effect of personalized advertising within social media
—Jihye Kim & Hyun Ju Jeong [] []

Sick of awards: hidden costs of signaling for advertising creatives
—Saraí Meléndez-Rodríguez & David Roca [] []

Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women
—Tingting Yang, Chen Lou & Edson C. Tandoc [] []

Debunking fake ad claims: the moderating role of gender
—Somak Banerjee, Joseph F. Rocereto, Hyokjin Kwak & Arpita Pandey [] []

Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
—Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach & Park Thaichon [] []