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POSTING TYPE: TOCs

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Mirroring digital content marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response
—Jelena Filipovic, Maja Arslanagic-Kalajdzic []

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
—Fazlul K. Rabbanee, Rajat Roy, Sanjit K. Roy, Rana Sobh []

Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
—Pragya Jayaswal, Biswajita Parida []

Color effects on AI influencers’ product recommendations
—Ka Wing Chan, Felix Septianto, Junbum Kwon, Revathi Sridhar Kamal []

The dark side of advertising: promoting unhealthy food consumption
—Bilwa Deshpande, Puneet Kaur, Alberto Ferraris, Dorra Yahiaoui, Amandeep Dhir []

Consumer psychology for food choices: a systematic review and research directions
—Abdul Wahid Khan, Jatin Pandey []

The spillover effects of positive and negative buzz on brand attitudes
—Anatoli Colicev, Arnaud de Bruyn []

Burning the candle at both ends: how to balance potential profitability and brand protection when licensing brands
—Annika Meschnig, Carolin Decker-Lange, Anna Dubiel []

Engagement and estrangement: a “tale of two cities” for Bristol’s green branding
—Laura Reynolds, Heike Doering, Nicole Koenig-Lewis, Ken Peattie []

Developing brand meaning theory: the interplay of tangible attributes and intangible associations in relation to local food brands
—Jill Quest []

Agency appraisal of emotions and brand trust
—Billy Sung, Stephen La Macchia, Michelle Stankovic []

What’s on the menu? How celebrity chef brands create happiness
—Paula Rodrigues, Ana Brochado, Ana Sousa, Ana Pinto Borges, Isabel Barbosa []

Marketplace accessibility: a service-provider perspective
—Katharina C. Husemann, Anica Zeyen, Leighanne Higgins []

Fostering healthy ageing through understanding food coping strategies
—Margot Dyen, Andréa Gourmelen, Samuel Guillemot, Ziad Malas, Annick Tamaro []

Push it real good: the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app
—Thilo Kunkel, Ted Hayduk, Daniel Lock []

Religiosity scales in marketing research
—Elizabeth A. Minton []