Euro J Mar
Introduction
European Journal of Marketing, 57(10)
POSTING TYPE: TOCs
Special issue: Reframing Marketing Priorities
Guest editors: Anne Marie Doherty, Finola Kerrigan, Lisa O’Malley
Publication date: 27 November 2023
—Guest editorial: Reframing marketing priorities []
Anne Marie Doherty, Finola Kerrigan, Lisa O’Malley
Reframing online brand community management: consumer conflicts, their consequences and moderation
—Denitsa Dineva, Kate L. Daunt []
Reframing the practice of volunteering as a collective endeavour through a focal brand community
—Sarah-Louise Mitchell []
I cant always get what I want: low power, service customer (dis)engagement and wellbeing
—Liliane Abboud, Helen L. Bruce, Jamie Burton []
Stigma in payday borrowing: a service ecosystems approach
—Chrysostomos Apostolidis, Jane Brown, Jillian Farquhar []
The self-perceived age of GenX women: prioritising female subjective age identity in marketing
—Sharon-Marie Gillooley, Sheilagh Mary Resnick, Tony Woodall, Seamus Allison []
We want your soul: re-imagining marketing education through the arts
—Teresa Heath, Caroline Tynan []
Let there be a We: introducing an ethics of collective academic care
— []
Gifts to whom? Towards a network view of gift receivers
—Ines Branco-Illodo, Teresa Heath, Caroline Tynan []