蹤獲扦夥厙

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Calls: Conferences

Posted by: Juan Carlos G獺zquez-Abad

---

Research on National Brand & Private Label Marketing
11^th International Conference, 2024 (NB&PL2024)

After celebrating all ten previous editions in Barcelona, the NB&PL International Conference moves to Oxford, where Oxford Brookes University will host the eleventh edition.

As usual, this conference welcomes papers on topics related to national brand or private label issues from both consumer and managerial perspectives across different sectors. We particularly encourage submissions related to the following topics:

– Emerging trends in international brand management
– Creating a seamless customer experience across different channels
– Smart store formats and the use of technology in brand management decisions
– Managing brands from an omnichannel perspective
– Optimizing assortment mix
– Recent food and non-food strategies for NBs and PLs
– Ethical aspects in NBs and PLs management
– Optimizing shelf-space distribution between NBs and PLs

CONFERENCE DATES AND VENUE:

JULY 8^th ��� JULY 10^th, 2024, OXFORD BROOKES UNIVERSITY, BUSINESS SCHOOL, HEADINGTON CAMPUS, OXFORD (UK)

DEADLINE FOR PAPER SUBMISSION:

January 15^th, 2024

CONFERENCE CHAIRS:

Juan Carlos G獺zquez-Abad (University of Almer穩a, Spain), Nicoletta Occhiocupo (Oxford Brookes University, UK), and Jos矇 Luis Ruiz-Real (University of Almer穩a, Spain)

CONFERENCE PUBLICATION:

Conference papers will be published as chapters in a conference proceedings book entitled ���Advances in National Brand and Private Label Marketing. Eleventh International Conference, 2024��� by the prestigious publisher Springer. Conference papers will also be accessible online through Springer���s online platform, for a quick and effective dissemination of the conference participant���s research work.

Similar to previous editions, all papers must be formatted according to the conference���s format and submitted through the conference management system, before the peer review process. Further details are published in the conference website ().

IMPORTANT DATES:

• Conference paper submission deadline: January 15^th, 2024
• Authors notification date: February 20^th, 2024
• Accepted papers camera-ready: March 15^th, 2024
• Springer book publication: at least one of the co-authors must register by March 22^nd, 2024
• Conference dates: July 8^th ��� July 10^th, 2024 (in person only)