Augmenting Retail Reality
Introduction
Blockchain, AR, VR, and Beyond, Edited book; Chapter proposal deadline 10 Dec 2023
INTEREST CATEGORY: RETAIL AND PRICING, INNOVATION AND TECH
POSTING TYPE: Calls: Other
Posted by: Birud Sindhav
Call for Chapters
“Augmenting Retail Reality: Blockchain, AR, VR, and Beyondâ€
Editors:
Balraj Verma, PhD (Chitkara University, Punjab, India)
Amit Mittal, PhD (Chitkara University, Punjab, India)
Murali Raman, PhD (Asian Pacific University of Technology & Innovation, Malaysia)
Birud Sindhav, PhD (University of Nebraska at Omaha)
Scope of the Book
This comprehensive book takes readers on a journey through the pioneering technologies including IoT, blockchain, Al, robotics, AR, and VR among others, demonstrating their revolutionary potential in changing the customer journey, driving operational efficiency, and unlocking new business prospects. From improving customer experiences through personalization and experiential shopping to revolutionizing payment systems with fintech and enabling seamless omnichannel interactions, this book offers valuable insights for retailers, researchers, students, and technology enthusiasts. It will be published by Emerald, UK.
List of Possible Topics
- IoT-Driven Retail: Enhancing Experience
- Blockchain in Retail: Revolutionizing Payments
- Robotics in Retail: Automation for Service
- AR, VR, and Metaverse in Retail
- Experiential Shopping and Hybrid Journeys
- Securing Transactions and Customer Data
- Cashless, Contactless, and Autonomous Shopping
- Omni-channel Retail Strategies
- Tech Adoption and Challenges
- Future Trends in Retail Technologies
- Policy Framework for Ethical Tech
- Ethical Guidelines for Al in Retail
Important Dates
Chapter proposal submission: December 10, 2023
Full chapter submission: January 16, 2024
Please submit your proposals here:
For question, please contact Dr. Balraj Verma, balrajkverma1@gmail.com