Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 27(3)
POSTING TYPE: TOCs
Special issue: Green marketing vs Greenwashing
Impact of green marketing, greenwashing and green confusion on green brand equity
—Abdul Qayyum, Raja Ahmed Jamil, Amnah Sehar []
Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding
—Isaac Cheah, Anwar Sadat Shimul, Min Teah []
How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology
—Laura Hernández-López, Salvador Del Barrio-GarcÃa, Maria Belen Prados-Peña []
The determinants of eco-fashion purchase intention and willingness to pay
—Milad Farzin, Hooman Shababi, Golnoosh Shirchi Sasi, Marzie Sadeghi, Rosha Makvandi []
Trust, convenience and environmental concern in consumer purchase intention for organic food
—Gyan Prakash, Pankaj Kumar Singh, Anees Ahmad, Gaurav Kumar []
Influence of corporate social responsibility and brand attitude on purchase intention
—H.A. Dimuthu Maduranga Arachchi, G.D. Samarasinghe []
Why is sharing not enough for brands in video ads? A study about commercial video ads’ value drivers
—Flavia Braga Chinelato, Cid Gonçalves Filho, Daniel Fagundes Randt [Google Scholar]