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POSTING TYPE: TOCs

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The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention
—Ä°brahim Halil EfendioÄŸlu []

Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands
—Cody T. Havard, Lamar Reams, Michael Hutchinson []

Dynamic Formation of Quality Expectations: Theory and Empirical Evidence
—Gila E. Fruchter, Thomas Reutterer, Stephan Dickert, Martina Vacondio []

A Systematic Analysis of Higher Educational Content Over Social Media for Engagement Optimization
—Prakrit Saikia, Himadri Barman []

Developing Affective Brands: Paratextualization in the Entertainment Industry
—André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Mariana Almeida de Souza Lopes, Marília Abigail Meneses Batista, Maria Eduarda da Mota Melo, Juliana Francisca Dutra dos Santos []

How Does Social Media Impact Consumers’ Sustainable Purchase Intention?
—Nilesh Arora, Meghna Rana, Sanjeev Prashar []

Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z’s Satisfaction and Loyalty
—Nicos Antoniades []

How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance
—Laurens Defau, Alexander Zauner, Anna Sycik []

Marketing Journal Rankings: Active Scholar Assessment
—Russell Currie, Gurupdesh Pandher, Peter Voyer []

Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?
—Saïd ÂÜÀòÉç¹ÙÍøbaker Ettis []

Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP
—Elham Sekandari, Iman Aghaei []

The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective Commitment
—Ahmed Hassaan Ali, Jing Song []

Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature
—Fumiaki Kikuchi []