Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 21(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption
—Minjung Kwon, Tülin Erdem, Masakazu Ishihara []
Targeted incentives, broad impacts: Evidence from an E-commerce platform
—Xiang Hui, Meng Liu, Tat Chan []
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers
—Nico Neumann, Catherine E. Tucker, Kumar Subramanyam, John Marshall []