Mar Theory
Introduction
Marketing Theory, 23(4)
POSTING TYPE: TOCs
Editorial
Academic integrity, quality scholarship, and critical perspectives cannot be suppressed
—Andreas Chatzidakis, Finola Kerrigan, and Rohit Varman [] []
Netflix and cringe – affectively watching ‘uncomfortable’ TV
—Anuja Pradhan and Carly Drake [] []
Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer
—Quynh Hoang, James Cronin, and Alexandros Skandalis [] []
Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory
—Geoff Simmons and Mark Durkin [] []
Pandemic-driven consumer behaviour: A foraging exploration
—Victoria Wells, Marylyn Carrigan, and Navdeep Athwal [] []
Sensing privacy: Extending consumer privacy research through a consumer culture theory approach
—Johanna Horppu [] []
Africapitalism: The marketisation of philanthrocapitalism and neoliberalism in African entrepreneurial philanthropy
—Deji Adewoye, John Mendy, Emeka Smart Oruh, Chima Mordi, Arthur Egwuonwu, and Olutayo Otubanjo [] []
The even darker side of gift-giving: Understanding sustained exploitation in family consumption system
—Chihling Liu [] []
Commentary
Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
—Diego Rinallo, Jannsen Santana, Maria Carolina Zanette, Samuelson Appau, Jack Coffin, Giana M. Eckhardt, Christian A. Eichert, Katharina C. Husemann, Richard Kedzior, Mona Moufahim, Victoria Rodner, and Lorna Stevens [] []