Mar Sci
Introduction
Marketing Science, 42(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Product Aesthetic Design: A Machine Learning Augmentation
—Alex Burnap, John R. Hauser, and Artem Timoshenko [] []
Targeting Advertising Spending and Price on the Hotelling Line
—Sridhar Moorthy and Shervin Shahrokhi Tehrani [] []
Look the Part? The Role of Profile Pictures in Online Labor Markets
—Isamar Troncoso and Lan Luo [] []
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
—T. Tony Ke, Jiwoong Shin, and Jungju Yu [] []
Leveraging the Power of Images in Managing Product Return Rates
—Daria Dzyabura, Siham El Kihal, John R. Hauser, and Marat Ibragimov [] []
I Hear You: Does Quality Improve with Customer Voice?
—Uttara Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma [] []
Price Dispersion and Legacy Discounts in the National Television Advertising Market
—Sylvia Hristakeva and Julie Holland Mortimer [] []