J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 17(6)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
—Sıddık Bozkurt, David Gligor, Jennifer Locander, Raouf Ahmad Rather []
Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety
—Alberto Lopez, Ricardo Garza []
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
—Ying Zhu, Yong Wang, Joicey Wei, Andy Hao []
Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts
—Jin Zhang, Xinmai Li, Banggang Wu, Liying Zhou, Xiang Chen []
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts
—Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun, Jinho Joo []
Strategies to drive interactivity and digital engagement: a practitioners’ perspective
—Suk Chong Tong, Fanny Fong Yee Chan [Google Scholar]
Digital modality richness drives vivid memory experience
—Tseng-Lung Huang, Henry F.L. Chung, Xiang Chen []
The effects of augmented reality shopping experiences: immersion, presence and satisfaction
—M. Claudia tom Dieck, Eleanor Cranmer, Alexandre Luis Prim, David Bamford []
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation
—Jae Eun Jeong, Minsun Yeu []