J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 35(5)
POSTING TYPE: TOCs
Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach
—Poh-Lin Yeoh [] []
Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector
—Paige Alfonzo [] []
Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico
—Marilu Fernandez-Haddad & Raquel Carolina Lara Gonzalez [] []
Improving Relationship Quality with Stakeholders to Increase Nonprofit Organizations’ Impact: The Mediating Role of Students’ Contributions
—Guillaume Plaisance [] []
Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior
—Heini Taiminen [] []
Nonprofit Organizations, Social Media, and Trust: How Self-Congruence Can Help Organizations Choose the Right Social Media Endorsers
—Adnan Zogaj [] []