J Mar Ed
Introduction
Journal of Marketing Education, 45(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editor’s Corner
Entrepreneurial Marketing: Embracing Change and Disruption in and Beyond the Classroom
—Shari L. S. Worthington and Fabian Eggers [] []
Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education
—Rosalind Jones, Sussie C. Morrish, Elizabeth M. Heyworth-Thomas, and Edith Graham [] []
From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA
—Alejandra Marin, Atul Parvatiyar, Ronald K. Mitchell, and Dino Villegas [] []
Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances
—Adesegun Oyedele, Emily Goenner, Maria Guadalupe Alba Aguilar, and Robert H. Scarlett [] []
Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas
—Stern Neill and Mark Bieraugel [] []
Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education
—Aodheen McCartan, Darryl Cummins, Margaret Morgan, and Paul Joseph-Richard [] []
Heuristics and the Choice of Method in Entrepreneurial Marketing Education
—Itzel Lopez-Castro, Guillermo J. Larios-Hernandez, and Alberto Borbolla-Albores [] []