Italian J Mar
Introduction
Italian Journal of Marketing, 2023(4)
POSTING TYPE: TOCs
Consumer–brand relationship in the phygital age: a study of luxury fashion
—Chiara Bartoli, Costanza Nosi, Alberto Mattiacci, Francesca Bertuccioli []
Community and consumption relationships for consumers with recurring mobility
—Monica C. Scarano, Mortara Ariela []
Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework
—Marta Giovannetti []
The correlation between honesty-humility and attitude toward counterfeit luxury
—Nina Reinhardt, Marc-André Reinhard, Gerrit Bittner-Fäthke []
Case Study
Corporate heritage marketing to support the buyer–seller relationship initiation: the case of a small winery
—Pier Franco Luigi Fraboni []