Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 35(10)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Do you judge a book by its cover? Online book purchases between Japan and France
—Jin Yong Park, Changju Kim, Soohyun Park, Kevin Dio []
Understanding Chinese Gen Z and their online shopping intentions through TAM
—Lauren Reiter Copeland, Gargi Bhaduri, Ouya Huang []
Investigating the impact of authenticity of social media influencers on followers’ purchase behavior: mediating analysis of parasocial interaction on Instagram
—Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas Tripathi [Google Scholar]
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
—Rambabu Lavuri, Jaspreet Kaur, Park Thaichon []
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust
—Byung Ryul Bae, Sung-Eun Kim []
Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions
—Albert Hasudungan, Harriman Samuel Saragih []
How air pollution affects consumers’ local brand choices: explanation from attribution and compensation tendency
—Yong Wang, Meijun Meng, Yang Li, Qingjie Zhou, Bofeng Cai, Shuo Chen, Dandan Yang [Google Scholar]
Unraveling the influence and mechanism of digital inclusive finance on household financial substitution: evidence from China
—Xu Li, Shumin Sui []
Consumers’ reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior
—Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique, Marzia Nomi [Google Scholar]
The metaverse experience in luxury brands
—Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon Kim []
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development
—Yung-Chuan Huang []
What is in a game? The impact of advergame design and reward elements on gamers’ brand patronage
—Juhi Gahlot Sarkar, Abhigyan Sarkar, S. Sreejesh [Google Scholar]
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
—Liu Ting, Jiseon Ahn []
Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity
—Qifan Jia, Rui Chen, Yihan Zuo, Run Liu, Roushan Gong, Linnan Huang, Chen Chen, Bangyi Xue []